Sauna improves recovery, circulation, and well-being. But prolonged heat exposure damages male fertility.
For men who optimise every part of their performance, that's a tradeoff that shouldn't exist.
Frio Protocol was built to eliminate it.

Built For Men Who Take Performance Seriously

Born in Barcelona, a city where training, movement, and wellness are woven into everyday life. Frio Protocol was created for men who leave nothing to chance.
You track your sleep. You dial in your nutrition. You push your training and protect your recovery. But one area of male health has been consistently overlooked: fertility.
Not because men don't care. Because no practical solution existed.
The science around scrotal cooling was already there. Awareness around male reproductive health was growing. What was missing was a tool simple enough to fit into a real routine and effective enough to make a difference.
So we built one.

What We Stand For

Frio comes from frío — the Spanish word for cold.
A reminder that optimisation isn't about doing more. It's about precision. Giving your body exactly what it needs, exactly where it needs it.
We're not here to overcomplicate wellness. We're here to make intelligent recovery effortless, so you never have to choose between performing at your best and protecting what matters most.
Recharge what matters most.